An Average Campaign [Alpha v0.4.3]

Overview

An Average Campaign [Alpha v0.A.F] is a turn-based roguelike RPG developed by the group creator "An Average Campaign." Launched 392 days ago, the game draws inspiration from classic roguelike mechanics, D&D gameplay, and deck-building strategy games. The developer explicitly recommends 3-4 players but supports solo to five-player sessions, making it accessible across multiple playstyles.

The game emphasizes difficulty and information-gathering, positioning itself as a challenging experience where losing runs are expected outcomes. Players customize their character appearance and class through an in-game Magic Mirror before beginning their roguelike adventure with the Aura Farmer NPC.

Player Count & Trends

An Average Campaign currently has 2,875 players in-game (concurrent users). Over the past 24 hours, the game experienced a decline of 581 players, representing a -17.4% drop in concurrent players. This downward trend suggests the game is in a consolidation phase typical of alpha-stage titles.

The game's peak concurrent user ratio stands at 57.54%, indicating that current player counts are holding at roughly half of the game's historical peak performance. With 18,187,271 total visits recorded, the game demonstrates strong cumulative engagement and player interest despite recent CCU fluctuations.

Revenue & Monetization

An Average Campaign generates an estimated $24,965.10 USD monthly in revenue. However, this estimate carries a 0.6 confidence level (60% confidence), reflecting the inherent uncertainty in revenue projections for alpha-stage games with variable player populations.

The monetization model benefits from a 95.02% like-to-dislike ratio (37,655 likes vs. 1,972 dislikes), suggesting strong player satisfaction and positive community reception. With 113,565 total favorites, the game demonstrates significant wish-list activity that could translate to future revenue growth as development progresses.

Growth Story & Breakout Signals

An Average Campaign's 18.2 million visits in less than 400 days represents substantial viral traction for a niche turn-based RPG title. The game's favorable 95% like ratio signals strong product-market fit within its target audience, despite the alpha development phase and acknowledged bugs that may stall gameplay.

The game ranks in the 93rd percentile of its RPG genre category, positioning it as a top-7% performer among Roblox RPGs. This elite ranking—combined with Tier 1 classification—indicates An Average Campaign has successfully differentiated itself through roguelike mechanics, humor, and challenging difficulty settings that resonate with hardcore RPG players.

As the creator's flagship title among three released games, An Average Campaign has eclipsed the developer's other projects, concentrating audience engagement and development resources on this primary experience.

How An Average Campaign Compares

Positioned at Tier 1 status with a 93rd-percentile genre ranking, An Average Campaign outperforms the vast majority of Roblox RPG titles. This ranking places the game solidly among elite strategy and roguelike experiences on the platform, competing favorably with established deck-building and dungeon-crawling games.

The game's retention ratio of 1.76% aligns with typical turn-based RPG patterns where players engage episodically between runs rather than maintaining continuous sessions. This metric is common in roguelike titles where each playthrough represents a distinct gaming experience.